Our mission statement

W.C. Rowe (Falmouth) Ltd is a food manufacturer and retailer operating in the UK. Our mission is to continually improve our products and services to satisfy our customers’ needs, therby optimising long-term profits for the benefit of our shareholders, employees and our community in West Cornwall.

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A brief history

The business began in 1949 when Bill Rowe set up his bakery and shop in Swanpool Street, Falmouth, making bread, pasties, cakes and confectionery. A couple of shops were added during the 1950’s but the growth really began after Bill's marriage to Phyllis Wallace in 1963.The combination of his baking and her selling skills and drive led to many more shops in neighbouring towns during the 1960s and 70s.

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A short biography of our founder Bill Rowe

Born in Helston on the 8th of May 1921, Bill Rowe was the eldest of five children of Joe and Ellen Rowe. He left school at fourteen, with no particular ambition, and was guided into an apprenticeship by Joe at Charlie Wearne's bakery in Lower Street, Helston where he worked for about seven years.

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